Company Context: National mortgage franchise with 130+ branches and 600 employees, requiring scalable marketing to unify branch and corporate branding.
My Role: Creative Manager overseeing all advertising, design, and marketing initiatives, leading a small team and cross-departmental campaigns.
Deliverables: Corporate identity, 2,500+ marketing templates, social campaigns, recruiting funnels, event branding, process change communications, and video production.
Company Context: A multifamily residential development in Franklinton, Columbus, blending industrial heritage with modern urban energy.
My Role: Directed the creation of the full brand identity system.
Deliverables: A strategic brand platform including visual identity, messaging, brand guidelines, and applications across signage, digital, and print.
Company Context: A historic industrial site in Marietta reimagined as a symbol of creative revival, bridging the city’s past with its future. The project serves as a catalyst for community, culture, and connection.
My Role: Led the development of the brand story and identity.
Deliverables: A comprehensive brand identity system including story, visual language, design guidelines, and applications for community, cultural, and marketing use.
Company Context: A basement bar in Upper Sandusky designed as a bold, high-energy destination for sports, games, and community connection.
My Role: Developed the brand positioning and identity system.
Deliverables: Comprehensive brand guidelines, messaging, visual identity, and branded collateral designed for digital, physical, and experiential use.
Company Context: A historic event venue blending gothic architecture with modern celebrations.
My Role: Led the brand identity development process.
Deliverables: A refined brand identity system, storytelling framework, event-focused applications, and collateral guidelines.
Company Context: A boutique hotel in Upper Sandusky, blending historical preservation with modern comfort and storytelling.
My Role: Directed the creation of the full identity and brand narrative.
Deliverables: A complete brand system including story, visual identity, design guidelines, collateral concepts, and guest experience-driven applications.
Company Context: A community event and co-working space in Marysville’s historic Lamplighter Building, positioned as a creative hub.
My Role: Created the identity and provided strategic brand guidelines.
Deliverables: A full brand system including logo suite, storytelling, design standards, and applications across digital, print, and event environments.
Company Context: EXPRESS’s lifestyle brand launched with a five-city immersive cabin tour bringing its mission to life.
My Role: Tour Manager and production lead, traveling nationwide to oversee activations.
Deliverables: Experiential brand installation, event production, consumer engagement, and cross-city campaign execution.
Company Context: Denver’s MLS club, activating its first downtown presence with a pop-up in the city’s Dairy Block ahead of the 2020 season.
My Role: Project Manager and on-site lead for installation and execution.
Deliverables: Pop-up design and activation, event coordination, fan engagement experiences, and branded space installations.